FurnitureDealer.Net Retailer Home & Landing Page Designs

Objective:

Most of the furniture retailers on FurnitureDealer.Net’s proprietary website platform have very similar homepage layouts. The goal was to use the wireframe template to create a unique homepage experience for each retailer--one that communicates each store’s history, values, brand and product selection.

Process:

To complete each homepage design, I worked with each retailer’s in-house website manager and their client relations contact at FurnitureDealer.Net.

• I chose photography and used photoshop to create graphics for each homepage based on each retailers top five most important messages.
• Using colors, styles and mood from each brand, I created a cohesive user interface throughout each website.
• I built a relationship with each retailer’s in-house website manager, gathering information by asking digging questions and providing feedback on their ideas.
• I presented mock-ups to each retailers in-house website manager and their client relations contact for feedback.
• I coded responsive website components using current SEO and ADA compliant standards.

Deliverables:

• UI Design
• Photoshop
• HTML/CSS
• Proprietary CMS/Platform
• Responsive Design for All Devices

Outcome

I was able to tell each retailer’s unique brand story without customizing the layout of their homepage. This enabled their website to automatically be updated when platform-level updates were made.