About Me

Experience

• Create home page and internal page designs and communicate design rationale to law firms.
• Collaborate with project managers, marketing specialists and content strategists to create cohesive user experiences.

• Increased customer base by 400% by conducting user research, writing relevant copy and coding for SEO.
• Created a unified company brand and communicated it through a compelling website, active social media accounts, photography, and printed materials.
• Visualized and analyzed data from Google Analytics and Shop Key Pro using Google Data Studio to recommend and execute business and marketing decisions.

• Design & code responsive landing pages for 600k+ monthly visitors.
• Build, communicate and refine wireframes to create intuitive and dynamic user experiences.
• Communicate a cohesive brand message by working closely with a small 20+ team including senior management, copywriters, marketers, analysts, buyers and designers.
• Improve the e-commerce shopping experience by conducting 1-2 monthly A/B tests.
• Use Javascript to track over 5 million monthly Google Analytics events.
• Speed up updates to the master product spreadsheet by writing VBA macros.
• Speed up image editing times by creating Photoshop scripts.
• Photoshop 20+ weekly images to fit the dimensions of various devices.
• Conduct SEO research and execute it by using up-to-date, ADA compliant web standards.

• Spearheaded the company’s rebranding with the rollout of a new website along with new communication graphics, videos and memorabilia.
• Simplified the admin user experience for 500+ furniture retail employees by creating intuitive and engaging mobile-first UX designs.
• Created an inspirational shopping experience for over 25 million unique yearly consumers by conducting market research and executing responsive digital merchandising strategies.
• Maintained top search rankings for websites of 100+ furniture retailers by conducting keyword research, writing relevant copy and coding for SEO.
• Visually communicated each retailer’s unique story by putting myself in their shoes, asking digging questions, and creating moving and unique homepage designs.
• Pushed the company towards its vision and fostered teamwork by leading groups of 2-10 people on innovative UX projects and delegating tasks.
• Upheld a high standard productivity and morality by efficiently and compassionately training new employees on tool operation, work execution, and company assimilation.
• Produced a clear vision of a UX project’s goals by conducting user research and developing journey maps and user personas.

• Communicated news and events to 175+ AmeriCorps service members in Minnesota via the layout and design of the “Public Spirit” newsletter.
• Fine tuned Wordpress designs by learning HTML and CSS3 independently.
• Promoted “Public Spirit” with MailChimp email marketing.
• Mentored and supported 4th and 5th grade math students by creating and implementing lesson plans.

Education

Technical Skills

Expertise

Volunteering